Variety Bikes for Kids on the Go
The Variety Bikes for Kids mission is simple: the gift of freedom, independence and mobility for every child.
Our children benefit greatly from the physical and mental health benefits of safe, outdoor recreation. A simple bike - a childhood milestone - is a commodity and a merely a wish for so many.
Variety also continues to receive requests for adaptive cycles for children who find a traditional bicycle challenging due to special needs. Parents and caregivers search for assistance in obtaining customized cycles which are not covered by most insurance policies. Their resounding wish is to provide their child with the ability to enjoy outdoor recreation with their siblings and friends during what is an isolating time for the medically vulnerable. A life-changing gift, these prescriptively modified cycles can range from $2,500 -$8,000 per child while providing as many as 5-8 years of use.
Thanks to generous supporters, and with the amazing partnership of our friends at Target, Variety is dedicated to making a difference for our children with mobility needs.
Variety Bikes for Kids has provided more than 5,000 bikes to children in need since inception. Each spring, we are pleased to host Variety Bike Night at Jimmy John’s Field. Preparation for Variety Bike Night 2025 begins now as we secure bikes which will be dedicated to children who may have never had a bike, who are disadvantaged or under-resourced, living with illness or who have unique and special needs.
Please consider supporting this heartwarming program by purchasing a bike with an accompanying lock and helmet for presentation to a child. Each contribution ($225 per bike) is a tax-deductible donation that will change the life of a child. Please help to provide this special gift to 180 children in our community. Additional funds raised will also support the heightened need for adaptive cycles throughout the year for children with special needs.
You may wish to sponsor several children, provide one bike, or contribute to the effort. All program sponsors will be informed of spring distribution plans as we treat our children to an unforgettable night at the ballpark.
To sponsor one or more bikes, please call 248.258.5511 or click the red DONATE button today. Please note "Bikes for Kids" with your online donation.
The distribution of brand new bikes, locks and helmets to 180 children will be held during Variety Bike Night, an outdoor evening at Jimmy John’s Ballpark in June. In addition to the personalized bike presentation with Special Guest Glenda Lewis, the children will each receive a Variety shirt, a ticket to the game, hotdogs, chips, popcorn, on -field experiences and interactions with the players. We invite you or your company to experience this one-of-a-kind event with our Variety children as a sponsor of this special program. Sponsorship opportunities are detailed below and include recognition and tickets to the event.
Sponsorship Opportunities
As a Presenting Sponsor ($10,000) your company will receive:
• Presenting Sponsor recognition with name/logo on website, social media and eblast
• Presenting Sponsor recognition with name/logo on children’s t-shirts worn at event
• Presenting Sponsor recognition with name/logo on print materials and signage
• Sponsorship of twelve (12) bikes with opportunity to present to children
• Opportunity to include age-appropriate children’s item in 180 swag bags
As Leader of the Pack Sponsor ($5,000) your company will receive:
• Recognition with name/logo on website, social media and eblast
• Recognition with name/logo on children’s t-shirts worn at event
• Recognition with name/logo on print materials and signage
• Sponsorship of six (6) bikes with opportunity to present to children
As Pedal Pusher Sponsor ($2,500) your company will receive:
• Recognition with name/logo on website, social media and eblast
• Recognition with name/logo on children’s t-shirts worn at event
• Recognition with name/logo on print materials and signage
• Sponsorship of three (3) bikes with opportunity to present to children
To learn more, become an event sponsor, or to sponsor one or more bikes for a child(ren), please email Michelle@VarietyDetroit.com or call 248-258-5511.
Children receiving bikes are pre-selected via Variety partnerships with pre-approved not-for-profit and social service agency partners.
For information about applying for an adaptive cycle for a child with special needs, please email Karen@VarietyDetroit.com.
