Get Involved

Every year Variety - the Children's Charity Detroit vastly improves the lives of local children living with disabilities, disadvantage or illness. You — our donors, partners, supporters, volunteers and sponsors — make this long-term positive social impact happen. Without your generous support, many children would not have the opportunity to reach their full potential. It doesn’t take much to make a big difference in a child’s life. Every donation, large or small, directly impacts a child.

Variety - the Children’s Charity Detroit is a registered non-profit charitable organization (Federal Tax ID: 38-2140520).


People from all walks of life can help children through Variety by becoming a regular donor, attending an event, organizing a fundraising event, taking part in a personal challenge like a marathon or trek, leaving a bequest in their will or volunteering.

Regular weekly, monthly, bi-annual or yearly donations not only make an enormous difference to Variety’s ability to plan and fund core programs but also to meeting the growing demand from individual children and their families for assistance.

The donation amount is not important – every dollar is valuable and helps make a difference to a child.


Leaving a bequest or legacy to Variety is one of the more personal ways you can support children. An opportunity to continue to change the lives of children, a bequest or legacy is an instruction within your will that reserves a part or all of your estate for a particular beneficiary. You can leave stocks and bonds, property, possessions and money.

If you are unsure how to leave a bequest or legacy in your will, please speak to your solicitor or will provider. For information about Variety and its core programs, please contact Variety - the Children's Charity Detroit for assistance.



Variety offers a wide range of opportunities for businesses to assist children, ranging from corporate volunteering at a local level and workplace giving programs to multi-faceted sponsor and partner programs.


Workplace giving is a simple yet powerful way for employees to assist children through the delivery of essential equipment and services to individual kids and children’s organizations. Once established, workplace giving provides the company, employees and Variety a low-cost, low-maintenance way to support children.


Sponsorship comes in many forms, from sponsoring fundraising materials, staff and supporter training, business supplies, advertising and marketing to sponsoring one of Variety’s high profile events or iconic corporate functions. Sponsorship delivers a positive image to your company, helps you reach a new audience, increases brand awareness, motivates staff and customers and grows your brand equity.


Cause-related marketing brings together the marketing objectives of a company and the objectives of Variety to form a mutually beneficial partnership. Cause-related marketing partnerships provide a unique selling point, engage staff and customers and brand equity while delivering a very real difference to children in your community. For Variety, cause-related marketing provides awareness of what Variety does, why Variety does it and the very real positive impact Variety’s work has on children, as well as raising vital funds to be able to help more children.


Gifts and services in-kind are a vital element in enabling Variety to meet its vision and mission. Gifts of auction items and raffle prizes for events, business skills such as legal or accountancy advice, or technology and office items are all necessary to successfully deliver Variety’s vision and mission.


Since 1991, the iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives. Available through retail outlets, movie theatres and the global network of Variety chapters, funds raised through Variety Gold Heart Pins have made an incredible difference to children with millions of dollars for express support of specialized equipment and services. Past pins have included Star Wars characters, Yogi Bear, Mickey Mouse, E.T., Shrek, Spider-Man, Minions, and The Hunger Games.


Attending or volunteering at one of Variety’s iconic fundraising events is an enjoyable way to be involved and create a brighter future for children in your area. Variety - the Children's Charity Detroit offers many events to appeal to various interests. These include themed dinners, luncheons, golf outings, cook-offs, performances, shows and many more.


Host a cocktail party, BBQ, toy drive, bike ride or other fun event to spread awareness, raise funds and make an impact. We welcome your enthusiasm and are eager to help!


Volunteer opportunities exist on many fronts including clerical work, event staffing, food packing, distribution efforts and more! Please let us know how you would like to help.