“Now I have a shirt just like the other kids…”
Kids in Distressed Situations, Inc (K.I.D.S.) is a national charity of leading retailer and manufacturers of children’s products committed to helping children in need. K.I.D.S. encourages and helps facilitate donations of new apparel, shoes, toys, juvenile products and other items that benefit children who are ill, living in poverty, or are the victims of a natural disaster.
In 1996 Variety began to fund and facilitate this program in Detroit, supplying merchandise to more than 10,000 kids in Metropolitan Detroit. For some of these kids, a donation means their very first new toy; for others it may be the first time in their lives that they have had a new pair of shoes or a new shirt; and, for many infants living in extreme poverty, it could be a safe stroller or car seat. These donations could send a child to school or provide a baby with a safe place to sleep.
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